SERVICES

Instructional Design, Hair Educator/Stylist, Content Creator

DIGITAL AND IN PERSON EDUCATION

  • Meet with brand leaders and discuss main education goals for teams and transfer into workshop documentation.

  • Identify needs and client requirements within account training sessions.
    Keep an eye on competition and report qualitative feedback from the field.

  • Create personalized curriculum for brand. This includes copy writing, sourcing image rights, creating and editing video content.

  • Adapt and lead training sessions in salons, academies and online, in line with Education strategy.

DevelopMENT OF perpetual education materials for internal teams (Marketing and Education).

  •  Discuss current dossier and pinpoint what’s working and what can be improved.

  • Create bitesize educational format for product education introduction.

  • Review language, brand messaging and clarity for a concise educational dossier.

  • Create a learner persona for consumer audience, with the brand team.

  • Develop fondamental informational videos for internal database of the brand.

  • Perform a needs analysis

  • Developing a teaching layout that is aligned with the brand messaging.

Bite size educational videos for Social Media & Key retailers

  • Test products to be used to educate the public.

  • Gather and understanding of the learner persona with the brand team.

  • Create an educational script (Create brief and story outline for social media content.

  • Set of social stories with product tips/ educational slates.

  • Monthly meetings with Brand Community Manager & team.

Education onboarding/workshop for retail sales team & distributers

  • Meet and discuss main education goals for sale teams and transfer into workshop documentation.

  • Create baseline Workshop detailed outline (media/document).

  • Create educational documentation, videos and workshop content using an andragogy learning objective method. 

  • Facilitate onboarding workshops.

Facilitation of Public Relations and influencer events  

  • Represent as the hair expert for brand events.

  • Facilitate demos and Q&A interviews.

  • Provide onsite consultations/client diagnostics.

  • Impart expert beauty experience.

  • Represent the brand in written interviews and on camera interviews.